Stay on track during the holiday rush by measuring the impact of your Tweets on website traffic and interactions with followers. Get started by using the free Tweet Activity Dashboard.
Once you sign in to the dashboard, you'll see Tweet performance analytics from that point forward. You'll be able to: Track results in real time · Select the date range for the data you want and align it with when your holiday promotions are running on Twitter. · Pinpoint which Tweets are driving the most views and engagements by clicking on any Tweet in the dashboard to see detailed analytics.
Use the analytics to inform your Twitter strategy If you're running a promotion, see whether Tweets featuring certain products or services are driving more engagement than others; then replicate these combinations in future Tweets.
Start uncovering insights from your Tweets to attract more customers for the holidays. | | |
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