Wednesday, November 13, 2013

Do more with your message and reach the right people


To grow and succeed, your company must find new groups of people who are interested in hearing from you. This means sharing relevant messages with a broader population.
This approach worked for Brooklyn, NY-based boutique Alter (@AlterBrooklyn). Known for their cutting-edge style, the company tweeted about products and fashion shoots to their current customers. To amplify awareness among a larger audience of fashionistas, they used Promoted Tweets to offer "sneak peeks" that showcased new brands in the store. For example, "Just in, another Osborne Shoe for ladies."

The result was greater awareness of the store and an increase in foot traffic.

Promoted Tweets let you target people based on their location, interests, keywords, devices and more.

Drive sales to your business with Twitter Ads.
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