Picture this..
You're selling a product for $20. If you want to make $1,000 you'll need to sell 50 copies, right?
Now what if you could sell that same product for $100, how many would you need to sell to make the same amount of money?
Yes, that's right. Only 10.
Now I'm no rocket scientist, but I think finding 10 people to give you money is bit easier than finding 50.
...yes, even if the price is much higher.
You might be wondering how to increase the value of your product so you can charge more for them.
Well, here's a short excerpt from Ebook Blueprint that can help you with this...
Creating Packages
So, what can you add to your guide to create a higher priced package?
The fastest and easiest way to create a more expensive product is to record yourself reading the book.
Including the audio version of your book is convenient for those customers who rather not read. You can charge a few extra bucks for that convenience.
But that's only the beginning.
If you're teaching a how to guide, there are likely worksheets, videos, interviews and process maps you can add to your offer that will help people get to their desired results faster.
For example, with my complete package I'm offering the audio version of the book, as well as a ton of extra resources and videos. Things like:
- The 10 week ebook launch plan
- 3 ebook layout templates
- Ebook cover PhotoShop files
- The ebook scorecard
- Launch email strategies video
- Validation strategies video
When thinking about what to add, ask yourself what would make your guide easier to follow through on.
How can you eliminate some of the hurdles your readers may face?
You can also offer an exclusive service for Complete Package customers only. There's a lot you can do with this. Think out the box.
- Hector
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