If I offered to set you up in the fast food business, with a hamburger joint, and you can have any one special advantage you want, what'll it be?
- Great burgers?
- A big budget?
- A Clown?
I'll take "a starving crowd." (as Gary Halbert put it)
There's proof this is the key to any successful business. You know those food wagons that come around to factory parking lots?
Their food is usually bad and overpriced, but they are swarmed with eager customers every place they go.
Why? Because they go to where the starving crowd is waiting.
What is a "starving crowd"?
A starving crowd can be a group of people who are especially, extraordinarily hyper-passionate about their particular interest. (in this case... they're hungry as hell)
Golfers are this type of rabid buyers. People looking to lose weight also fall into this category. In one way or another, it should be a group of buyers with an aggravation that gives them sleepless nights, ulcers and rage, that you can solve, and/or a burning desire for something you can provide.
Identifying such a market and building the right offer for it is a far, far superior means of doing business than is developing an offer then looking around for who might want it.
Keep that in mind when creating your ebooks and courses (or service).
Hope you found that useful - and talking about useful, have you checked out Ebook Blueprint? It's a complete guide on how to write and sell ebooks online.
Talk soon,
Hector
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