| | | #SmallGoesBig best practices | | | With 271M monthly active users, Twitter is the global interest network that brings you closer to people interested in your business. In fact, 57% of people surveyed have discovered a new business on Twitter.* We recently analyzed over 190K Ads campaigns from businesses like yours to uncover some best practices around how to drive the most interactions with your content such as: | | | • | Keep it short but sweet - Tweets under 120 characters can drive higher engagement | | | | • | Make it visual - Tweets with photos or videos receive 300+% more engagement | | | Read the rest of our findings at our blog and then apply these best practices to your next ad campaign to drive bigger results. | | | | | | | | | | *Survey of 1,000 U.S. Twitter users who currently follow small and medium-sized businesses (SMBs) on Twitter and who use the platform at least monthly. "Small Business Customer Insights Study" Twitter + DB5 2014 | | | | | | | |
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