| Create a content calendar. Make your life simple by planning what content you'll be tweeting and promoting in advance. |
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| Schedule Tweets. Use the scheduling tool in ads.twitter.com to have your Tweets automatically posted, especially handy on those busy days. |
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| Show the personality of your business. Tweet content that is authentic to the value and character of your business, highlight what makes your business unique. |
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| Promote special offers. Use Twitter to launch exclusive offers or to promote sales and offers that you're also running offline. |
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| Go further with ads. Try Twitter Ads to increase the reach and impact of your marketing campaigns. |
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| Measure and optimize. Use our Analytics dashboard to measure the impact of your Twitter Ads campaigns to understand what's working so you can optimize your campaigns to get even better results. |
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