Monday, May 12, 2014

Strategies to increase traffic

Hey,

In the last email I sent we talked about product validation; essentially, how to make sure the ebook you create actually sells. 

Today's lesson is about increasing traffic so that you'll have someone to sell to once your product (or ebook) is ready. 

First of all, I'm assuming you already have a blog and you're writing articles on a regular basis. Teaching your market about the skills you're trying to sell is the best way to attract them to your site. 

(don't have a blog yet? click here)

Second.. when thinking about traffic, it's important to realize that you're always growing. Your blog will see great days with a ton of traffic and it will see bad days where nothing happens. I stay motivated by looking at traffic trends as opposed to the daily up and downs. 

Here's what my blog's daily traffic looks like:

Roller coaster ride, isn't it? Now here's what my monthly traffic looks like:

It's all about the trend. If you're losing traffic overtime, then you have to take a really good look at what you're doing. What strategies are you using? What type of content are you writing?

All these things matter when it comes to attracting the right people who will eventually buy what you have to sell. 

3 Traffic Strategies That Work

If your traffic is going down, or you're not getting many visitors, then I recommend using one or ALL of the following strategies. Keep in mind that these are strategies, not tactics. They need to be done consistently as part of your overall marketing process. 

Email

The first one is always the most important, so if you get anything out of this lesson let it be this - Email is NOT dead. It's my best source of traffic and it can be yours, too. 

But only if you make the decision today to start building your list. Give something away in exchange for your visitors' email address, and you'll have the ability to send traffic anywhere you like. 

This comes in handy when you're launching products. (more on this inside Ebook Blueprint)

Guest Blogging

If I were starting from scratch today, I would do two things. Setup a lead generation process and start guest blogging. Why? Because when you don't have an audience, you have to go out and get them. 

How? By providing value to other people's audiences. It all comes down to content. 

Crowd-sourcing

If you're not too sure about your writing ability just yet, you might not want to start guest posting all over the place. Crowd-sourcing is an alternative. 

A crowd-sourcing article is a post filled with ideas from other experts in your field. What you do is simply ask a question to 10 - 20 - 30 other bloggers and published their responses on your site. 

Posts like these get a lot of traffic and get a lot of social shares. Remember to have a way of capturing visitor contact information before doing this - or else all that traffic will come and go and never come back.

Hope you found this useful.. 

More lessons coming soon..

- Hector

P.S. - Ask me how you can save on my ebook blueprint packages if you're on a tight budget. I'm here to help ;) 


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Hector Cuevas
2332 University ave.
Bronx, NY 10468, USA

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